How to create a BESTSELLING product on Etsy (in 5 simple steps!)

Digital marketing Etsy Product development

So you’re thinking about selling on Etsy?

Great idea - you’re in the right place!


How to create a bestselling product on etsy


Etsy is a fantastic place to start selling your handmade or hand designed items and it’s so easy to get started.

Whether you’ve already started your shop and sales are a bit slow, or you are still searching for what to sell on Etsy, this post is going to walk you through nailing a great product that is going to sell like hotcakes once your shop opens.


  1. Choose a niche that already sells well on Etsy.

Many people searching for a product to sell on Etsy feel they need to create a ‘new’ or completely unique product that nobody else is selling.

Whilst creating a brand new product can occasionally work out, in most cases, people are not already selling that product for a good reason – there is no market for it!

When dreaming up your product to sell on Etsy it is essential that there is already a market for that product on Etsy.

So… what are the most popular niches on Etsy?

This is by no means an exhaustive list, and it is certainly possible to succeed in other areas, but here are some of the top selling niches that already have an established market on Etsy:

  • Jewellery
  • Paper goods (eg greetings cards, postcards, invitations)
  • Hair accessories (eg scrunchies, hair bows)
  • Pintables (eg planner pages, printable art)
  • Stickers (eg wall decals, vinyl, paper)
  • Digital files (eg Cricut SVGs, Clipart)
  • Craft supplies (fabric, wool, scrapbooking)
  • Personalised products

If you sell or are planning to sell in one of these categories, there is already a thriving buying community searching for these products on Etsy so there’s no reason you can’t succeed too!

It may sound counter-intuitive to start selling in an already crowded and bustling market, but with Etsy a busy market is a good thing. Your task is to craft your own personal spin on what is already selling.


  1. Make sure your design is on trend

This point follows closely from the first, but once you have found a product that is already selling on Etsy, you need to ensure that your particular design is modern and on trend.

What do I mean by this?

Well, let me give you an example.

Say you decided you were going to start out on Etsy making hair scrunchies. A quick search on Etsy would reveal that this is a popular product and sells well on the platform.

So, you find some fabric and start your scrunchy shop. Only to discover nobody wants to click on your items and you are barely getting any views. In fact, you don’t even think you would wear one of the srunchies because the fabric is…well…a little outdated and looks like a curtain…

It’s not good enough to have a popular product. Your execution of that product needs to be on trend and desirable to the current market.

An ‘on trend’ design could mean lots of different things depending on what niche you are in.

  • If you are selling jewellery, you could look at what particular style of earrings people are going for – are studs selling well, or hoops? What colours are attractive?
  • If you are sewing clothes or accessories the colour palette is everything. Ensure you are using modern fabrics with trending colour palettes.
  • If you are selling printables, what particular motifs are people attracted to at the present time, is it rainbows? Or floral wreaths?
  • If you are selling art prints, what kind of quotes are people drawn to and what fonts are in fashion at the moment?

What you are looking for will vary hugely on your particular niche but it’s worth doing your research and finding what out what styles are trending.

There are many ways to do your product research, but some of the most productive ways include searching on Pinterest, looking at what larger high street retailers are selling or asking groups of friends for their opinions.


  1. Check that your product complies with Etsy selling regulations

This is not the most exciting point, but your product is never going to be best selling if your shop is shut down by Etsy for a breach of contract, or a copyright infringement!

The Etsy handbook states that you can sell:

- Handmade items that have either been made or designed by you.

- Vintage items that are at least 20 years old

- Craft supplies including party supplies

It is not good enough to simply buy in bulk and resell items if they do not come under any of the above categories.

The other important point to watch out for when you create your product is to ensure you are not making any copyright infringements, as Etsy shops are routinely shut down if they are found to be breaching copyright.

Watch out particularly for characters you might be using – for example Disney characters - or quotes you are using in your designs. Many of these are under copyright. Even if other Etsy shops are using them, it doesn’t necessarily mean it is ok. Do your research if you are unsure.


  1. Price your product correctly

Pricing can make or break your product and can be the difference between a product that flies off the shelf and a product that sells every few months.

Contrary to popular belief, cheaper isn’t necessarily always better. There are a number of factors to consider when pricing your product and these will partly depend on whether you are selling on Etsy as a hobby or in order to make money.

If you are reading this post I’m guessing you are probably selling in order make a profit, either as an additional income to your day job, or as your full time business.

So here are four things you need to consider when pricing your product:

- You need to make a profit. It sounds obvious but so many products that are sold on Etsy can’t possibly be making a profit!

You not only need to make a profit on the raw materials you are using but you need to make sure you are paying yourself for your TIME! And this is something so many people forget.

Whether it takes you 5 minutes to make and package your product or 3 hours, that needs to be reflected in the price. Don’t undersell your time as it is not sustainable and will mean you will not be able to scale up your business.

- You need to roughly price match other similar products that are already selling well.

While it might be tempting to think that selling your product much more cheaply than other similar products would mean you get more sales, cheaper priced products can put people off.

People see the cheaper product and ask themselves why it is so much cheaper – is the quality not as good?!?

A more expensive product (within reason!) can signify better quality. At the same time you don’t want to go too far, as people won’t feel it is in their price range.

Therefore, carefully consider your own profit margins, the time it has taken you and what similar products are selling for and make a decision based on those factors. You can always adjust your price later or experiment a little.

- You need to consider postage costs in your pricing.

Etsy has recently had a big push on shop owners providing free postage on their items, which has met with a lot of resistance from many Etsy shop owners.

There are certainly pros and cons to offering free postage, but it’s worth bearing in mind that ‘free postage’ isn’t really free. If you offer free postage, this needs to be incorporated into the price of your item. Not just the postage itself but also the packaging you send it in.

- Don’t forget to factor in the Etsy fees!

There are a number of fees you could be charged on each transaction. The main ones are the listing fee which is $0.20 per item and the transaction fee which is 5% of the price (including postage). You could also be charged an ‘offsite ads’ fee if you have opted into this.


  1. Send traffic to your product

I think I’ve saved the most important point until last!

You may have an amazing product but if nobody ever finds it, you’re never going to sell anything…

Don’t despair though, there are a number of ways you can start driving eager buyers straight to your new listing.

- Spend some time on your SEO (search engine optimisation)

Although Etsy SEO may feel like a minefield, it is relatively simple once you get the hang of it. (Trust me, I got it wrong for a while when I first opened my shop, then suddenly figured it out and BOOM – things started selling)

I would recommend a deeper look at SEO if you want to crack the Etsy algorithm, but here are a few pointers to get you started:

  • Make sure your title describes your product exactly as a customer would type it into the search bar. For example: ‘Funny card for mum’, ‘Christmas Eve box’ or ‘personalised pencil case’ are all terms somebody might search for.
  • Use ‘long tail keywords’. This means you are being as descriptive as possible about your item. For example: ‘Small moon dangle earrings’ is a long tail keyword. It is narrowing down the search to something very specific. The competition for this search term will be a lot smaller so you are more likely to show up higher in the search results when somebody is looking for this kind of item. If you simply named it ‘earrings’ your listing would get lost in thousands of other earrings listings possibly never to be stumbled upon.
  • Make sure you use all your tags! Your tags give Etsy a lot more information about what your listing contains, and again you need to think strategically about the words or phrases you use. As much as you can, match your tags exactly with your title. (sometimes you will need to split your tags as there is a character limit).
  • Do your research by looking at other shops in your niche. Never copy title listings and tags word for word, but have a look at the terms they are using and make a list of phrases and tags to try.


One of the best decisions I made early on in my Etsy shop journey was paying for a subscription to Marmalead. It was through using this amazing tool that I learnt how to correctly optimise my products for SEO.

Working on Etsy SEO is the best way to start sending traffic to your product as the buyers from Etsy who find your product are already poised with their wallets open and ready to buy.

However, once you have mastered Etsy SEO there are other great ways to send traffic to your store from outside of Etsy.

Pinterest is my absolute favourite way to promote my products and it sends thousands of people to my Etsy store every month. And the best thing about Pinterest is it’s free! (apart from your time obviously)

If you haven’t already, set up a Pinterest business account and start pinning! It is a great, if not THE best platform to be working on if you’re a small business with great products to sell.


How to create an etsy bestseller


So, there you have it – a five step formula for creating a best selling product on Etsy that will be causing your phone to go crazy with ‘kerchings’! If you have any questions, feel free to drop a comment below and I’ll get back to you!

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